The Impact Research by Using Story Marketing on Customer Satisfaction and Brand Experience－The Study of Micro-Entrepreneurs from Mid-Taiwan
碩士 === 國立臺中教育大學 === 文創設計管理產業碩士專班 === 104 === The research adopts the most popular and mature story marketing methodology, by taking Micro-Entrepreneurs as example to see if Entrepreneurs can enhance customers’ satisfaction, deepen brand experience and build up a highly value added business model fro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xk944x |