Self-Image and Continuing Use Intention of Facebook Fan Pages: The Role of Interaction
碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === With the rise of virtual communities, many companies publish a variety of product information and specification via Facebook fan page. Our study suggest self-image congruence theory to explore the Brand Relationship Quality between fans and fan page. It also inc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r797re |