Examining Scarcity Effects and C2C exchange on Purchase Intention towards Limited Edition Sportswear Goods
博士 === 國立臺灣科技大學 === 企業管理系 === 104 === Asia is quietly open to consume scarcity goods and use consumer-to-consumer (C2C) exchange through social media to affect purchasing decision. It is generally assumed that scarcity effects and customer-to-customer (C2C) exchange contribute directly to the purcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u2465h |