Constructing The Body Shop’s Management Opportunity Grid - An Exemination of The Beauty Industry
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === This study aims to explore the beauty industry’s core competencies, and at the same time build The Body Shop’s management opportunity grid (MOG), develope "reliability", "service", "product", "brand", "price" an...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5g34nk |