Catch Your Attention! Cruise Advertisement’s Influence on Young Consumers: Advertising Effectiveness in line with Consumers’ Willingness to Pay
碩士 === 中國文化大學 === 觀光事業學系 === 104 === With the growing popularity of cruise travel in the Asian region, cruise travel mode has become a novel way that young consumers choose to travel. Approximately, 70% of the global consumers purchased the cruise travel related products and planned cruise vacati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2vf24s |