The Impact of Service Quality and Brand Image on Loyalty: A Case Study of Banking Industry

碩士 === 實踐大學 === 企業管理學系碩士班 === 104 === Following economy developing and industry structure changing, Taiwan was from early agricultural society, industrial society, transfer to service industry. In 2015 years of services as whole accounted for 62.8% of GDP, the average employment 660.9 million, total...

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Bibliographic Details
Main Authors: WENG,TZ-JIE, 翁子絜
Other Authors: WANG,WEI-YUAN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/65cbp4