Evaluating Performance of logistic in own brand and licensed brand-Evidence from W company
碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 104 === The purpose of this study is to evaluate the performance of W company five marketing channels and four sales distributions from 2010 to 2014. By using Dynamic DEA measure the efficiency of each channel and distribution. The results are summarized as follo...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/8z64fp |