The Impact of Brand Image and Customer Satisfaction on Repurchase Intention — A Case Study on Dr.Martens's shoes
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 104 === American Marketing Association (American Marketing Association, AMA) in 1960 defined the brand included the name, the logo, the design or the symbol, but it’s also a combination of the above terms, Consumers can easily identify the sales image of goods and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5yy8qq |