The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 104 === For mobile phone service industry which is a saturation, intense competition and rapid innovation of technology and service market, the existing telco company how to maintain market share in order to maintain profits, the Manager of the industry must face it...
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ndltd-TW-104THU010260282019-05-15T22:34:50Z http://ndltd.ncl.edu.tw/handle/hkc9bm The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile 行動電話消費者轉換意圖探討-以中華電信及台灣大哥大為例 P K Lee 李柏凱 碩士 東海大學 高階經營管理碩士在職專班 104 For mobile phone service industry which is a saturation, intense competition and rapid innovation of technology and service market, the existing telco company how to maintain market share in order to maintain profits, the Manager of the industry must face it frequent. The purpose of this thesis is to study what is the potential factor of mobile user switching intention and surveyed on the users of Chunghwa Telecom and Taiwan Mobile. Using the empirical survey and regression analysis, for the users of Chunghwa Telecom this research found that system quality, service quality, service innovation and network externality have positive effects on user satisfaction. Meanwhile, user’s satisfaction have positive effects on user royalty. Finally, user satisfaction, user royalty, network externality have nagtive effects on user switching intetion. And the users of Taiwan Mobile, we found that network externality have positive effects on user satisfaction. User ‘s satisfaction have positive effects on user royalty. Finally, user satisfaction, user royalty, have nagtive effects on user switching intention. Chin-Shan Wu 吳金山 2016 學位論文 ; thesis 77 zh-TW |
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碩士 === 東海大學 === 高階經營管理碩士在職專班 === 104 === For mobile phone service industry which is a saturation, intense competition and rapid innovation of technology and service market, the existing telco company how to maintain market share in order to maintain profits, the Manager of the industry must face it frequent.
The purpose of this thesis is to study what is the potential factor of mobile user switching intention and surveyed on the users of Chunghwa Telecom and Taiwan Mobile. Using the empirical survey and regression analysis, for the users of Chunghwa Telecom this research found that system quality, service quality, service innovation and network externality have positive effects on user satisfaction. Meanwhile, user’s satisfaction have positive effects on user royalty. Finally, user satisfaction, user royalty, network externality have nagtive effects on user switching intetion. And the users of Taiwan Mobile, we found that network externality have positive effects on user satisfaction. User ‘s satisfaction have positive effects on user royalty. Finally, user satisfaction, user royalty, have nagtive effects on user switching intention.
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author2 |
Chin-Shan Wu |
author_facet |
Chin-Shan Wu P K Lee 李柏凱 |
author |
P K Lee 李柏凱 |
spellingShingle |
P K Lee 李柏凱 The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
author_sort |
P K Lee |
title |
The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
title_short |
The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
title_full |
The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
title_fullStr |
The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
title_full_unstemmed |
The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile |
title_sort |
study on switching intention of mobile user– a case study of chunghwa telecom and taiwan mobile |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/hkc9bm |
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