The Study on Switching Intention of Mobile User– A Case Study of Chunghwa Telecom and Taiwan Mobile

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 104 === For mobile phone service industry which is a saturation, intense competition and rapid innovation of technology and service market, the existing telco company how to maintain market share in order to maintain profits, the Manager of the industry must face it...

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Bibliographic Details
Main Authors: P K Lee, 李柏凱
Other Authors: Chin-Shan Wu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hkc9bm

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