The Influence of Social Customer Engagement Experience on Brand Attitude－Stimulation Level and Need for Cognition as Moderators.
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === The aim of this study is to bridge this gap by exploring the concept of Social Customer Engagement Experience (SCEE), concept into question research community to compensate for the lack of previous studies. In this study aimed to explore two types of personal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/x368v8 |