| Summary: | 碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === In the IoT (Internet of Things) field, most of wearable devices are related to human, Apple announced their wearable product, Apple Watch, NIKE had wearable devices for sport, LG’s watch can be used to control your car, Google focus on VR. All of these products are wearable related, and all of these devices will disrupt our world.
The thesis will adopt Roger’s Innovation Diffusion Theory, IDT (1983) and David’s Technology Acceptance Model, TAM for our methods.
We will use IDT model to analysis for consumer acceptable behavior, and TAM will be used to analysis questionnaire to learn the relationship of Perceived Usefulness, perceived Ease of Use and user intention.
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