The study of the user behavior for wearable device with IDT theory
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === In the IoT (Internet of Things) field, most of wearable devices are related to human, Apple announced their wearable product, Apple Watch, NIKE had wearable devices for sport, LG’s watch can be used to control your car, Google focus on VR. All of these products...
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20668410054468150447 |
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ndltd-TW-104TKU054020072017-08-27T04:30:24Z http://ndltd.ncl.edu.tw/handle/20668410054468150447 The study of the user behavior for wearable device with IDT theory 以科技接受模式探討穿戴式裝置消費者行為之研究 Yu-Min Huang 黃渝敏 碩士 淡江大學 國際行銷碩士在職專班 104 In the IoT (Internet of Things) field, most of wearable devices are related to human, Apple announced their wearable product, Apple Watch, NIKE had wearable devices for sport, LG’s watch can be used to control your car, Google focus on VR. All of these products are wearable related, and all of these devices will disrupt our world. The thesis will adopt Roger’s Innovation Diffusion Theory, IDT (1983) and David’s Technology Acceptance Model, TAM for our methods. We will use IDT model to analysis for consumer acceptable behavior, and TAM will be used to analysis questionnaire to learn the relationship of Perceived Usefulness, perceived Ease of Use and user intention. 曾義明 2016 學位論文 ; thesis 50 zh-TW |
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zh-TW |
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NDLTD |
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碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === In the IoT (Internet of Things) field, most of wearable devices are related to human, Apple announced their wearable product, Apple Watch, NIKE had wearable devices for sport, LG’s watch can be used to control your car, Google focus on VR. All of these products are wearable related, and all of these devices will disrupt our world.
The thesis will adopt Roger’s Innovation Diffusion Theory, IDT (1983) and David’s Technology Acceptance Model, TAM for our methods.
We will use IDT model to analysis for consumer acceptable behavior, and TAM will be used to analysis questionnaire to learn the relationship of Perceived Usefulness, perceived Ease of Use and user intention.
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| author2 |
曾義明 |
| author_facet |
曾義明 Yu-Min Huang 黃渝敏 |
| author |
Yu-Min Huang 黃渝敏 |
| spellingShingle |
Yu-Min Huang 黃渝敏 The study of the user behavior for wearable device with IDT theory |
| author_sort |
Yu-Min Huang |
| title |
The study of the user behavior for wearable device with IDT theory |
| title_short |
The study of the user behavior for wearable device with IDT theory |
| title_full |
The study of the user behavior for wearable device with IDT theory |
| title_fullStr |
The study of the user behavior for wearable device with IDT theory |
| title_full_unstemmed |
The study of the user behavior for wearable device with IDT theory |
| title_sort |
study of the user behavior for wearable device with idt theory |
| publishDate |
2016 |
| url |
http://ndltd.ncl.edu.tw/handle/20668410054468150447 |
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