A study of consumer''s food safety concept to the purchasing intention on safety violator''s food product
碩士 === 淡江大學 === 管理科學學系碩士班 === 104 === Many food safety incidents occur in present days, consumers have negative impression upon the prosecuted food processors. Some strategies are used by the prosecuted ones to regain the confidence of consumers and maintain their market shares. Some strategies ha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77864912953730033823 |