Exploring supercar boutique consumer demand and marketing strategy

碩士 === 淡江大學 === 管理科學學系企業經營碩士在職專班 === 104 === Spercar is every man’s dream car which includes herd speed, handsome, rare precious. Those attract attention, synonymous with the identity of the representative-in-one. There are three brands that everyone knows are Ferrari, Lamborghini and Maserati. This...

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Bibliographic Details
Main Authors: Tung-Ching Huang, 黃東慶
Other Authors: Han-Jen Niu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/8y9p63