AN EMPIRICAL STUDY ON FACTORS AFFECTING PURCHASE INTENTION OF RMB- AN EXAMPLE FROM FIRST BANK

碩士 === 大同大學 === 事業經營學系(所) === 104 === The two sides across the Taiwan Strait have signed Memorandum of Understanding (MOU) in November 2009 and Economic Cooperation Framework Agreement (ECFA) in June 2010, both bank industries of Mainland China and Taiwan have started to expanding, therefore, and re...

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Bibliographic Details
Main Authors: Chih-Chun Liu, 劉志春
Other Authors: Pi-Chuan Sun
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/f56c4u