A Study on the Determinants of Coffee Repurchase Behavior
碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 104 === Abstract Previous studies on the repurchasing behavior of chain coffee shop often focused on certain chain. Different from previous studies, this study conducts a questionnaire survey in northern Taiwan to investigate how different consumption habits, life s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00533474492738147735 |