Understanding the Consumer Adoption of Electronic Word-of-Mouth

碩士 === 國立中正大學 === 資訊管理系研究所 === 105 === The notion of electronic word-of-mouth (eWOM) communication has received considerable attention in both business and academic communities. Numerous studies have been conducted to examine the effectiveness of eWOM communication. This study used the social co...

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Bibliographic Details
Main Authors: WANG, RUEI-SHENG, 王瑞昇
Other Authors: Wu, Ing-Long
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/88941846225542359267