Marketing Channel Selection Using Goal Programming in Food Industry
碩士 === 中華科技大學 === 經營管理研究所 === 105 === It’s an important issue to choose the most appropriate marketing channel for business manufacturers. Due to the competitive environment, versatile consumer demanding, and rapid changings in marketing channels etc., to choose the best marketing channel has becom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99399917616000993695 |