The Study of Consumer Perceived Value and Satisfaction’s Effect to Loyalty - A Case Study of 85。C
碩士 === 朝陽科技大學 === 休閒事業管理系 === 106 === This study tries to discuss the relationship among consumers’ perceived value, satisfaction and loyalty, in order to provide reference about management strategy. A convenient sampling survey was conducted for 85℃ daily café, and 385 valid questionnaires were col...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zv49pf |