Family Business’ Brand, R&D and Firm Age on the Impact of Firm Performance

• Main Authors: LIN, YU-WEI, 林煜唯
• Other Authors: CHIANG, HSIANGTSAI
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/11348441857323710984

碩士 === 逢甲大學 === 會計學系 === 105 === Under the globalization of production, due to the rise of “Red Supply Chain” and cheaper labor costs of Southeast Asia, once said that "OEM Kingdom" pride of Taiwan is no longer the aura. In order to improve the performance of enterprises, enterprises to invest in a large number of R&D investment is imperative. OEM and ODM business has been unable to maintain business performance, the recent rise of OBM brand new thinking wave. The family business for Taiwan's most important business type, family business enterprises in the enterprise of higher age, the recent general performance of poor performance. Therefore, this study explores the influence of brand, R&D investment and enterprise age on business performance, and takes the electronics industry of Taiwan from 2011 to 2015 as the research object.