On-line Subscription of Plant-Factory Products in Taiwan's Metropolitan Area

• Main Authors: YANG, CHIEN-CHENG, 楊建成
• Other Authors: TSAI, WEI-PEN
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/84998195896538492972

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 105 === In the summer of 2016, There was a temperature of 38.7 degrees in Taipei, setting a new high temperature record, and at the same time in South Asia-India,there was a new high temperature of 51 degrees in the world record, but in the United States and Europe, there are serious floods. These events show that the world is entering a severe climate change, and at this time, the United Nations report warned that in extreme weather, crops will accumulate carcinogenic toxins,and extreme weather caused by poor harvest, climate change will directly threaten the survival of mankind. Climate change issue coupled with Taiwan's food safety storms in recent years, has made domestic manufacturers into the plant factory increasingly popular, but failed to gradually improve the consumer acceptance and the actual number of buyers, showing that the general public is not familiar with the Plant-Factory. Therefore, the object of this research, through the questionnaire and interviews to collect how general consumer think about plant factory products, analyze consumer product awareness, consumer food safety anxiety, consumer attitudes towards green consumption, and consumer's online experience will positively affect their willingness to buy plant factory products or not. The research findings were as follows： 1. Consumers' plant factory product awareness has a positive impact on their online shopping intention. 2. Consumers' green consumption attitudes have a positive impact on their online shopping intention. 3. Consumers' web experience has a positive impact on their online shopping intentions.