The Behavioral Economic Analysis:A Case Study of “Ice Bucket Challenge”

碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 105 === Success of Ice Bucket Challenge has brought hopes for non-profit organizations around the world in 2014, and this activity also brought non-profit organizations different aspects of thinkings toward marketing patterns. This article used the concepts o...

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Bibliographic Details
Main Authors: Wu, Min-Yeh, 吳敏燁
Other Authors: Ho, Yu-Ming
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/hkv58t