The Behavioral Economic Analysis:A Case Study of “Ice Bucket Challenge”
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 105 === Success of Ice Bucket Challenge has brought hopes for non-profit organizations around the world in 2014, and this activity also brought non-profit organizations different aspects of thinkings toward marketing patterns. This article used the concepts o...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/hkv58t |