The Study of Customer Perceived Value of Craft Beer

碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 105 === In response to changes in market competition, companies that are in the pursuit of maximizing interests not only should create a higher value for customers and reflect it on performance, but it should also meet customers’ needs. With the vigorous developmen...

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Bibliographic Details
Main Authors: Hsiu-HuiMa, 馬秀慧
Other Authors: Yao-Chuan Tsai
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7585z8