The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry

碩士 === 國立成功大學 === 企業管理學系 === 105

Bibliographic Details
Main Authors: Jun-WeiLin, 林駿衛
Other Authors: Hsien-Ta Li
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3vm383
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spelling ndltd-TW-105NCKU51210352019-05-15T23:47:00Z http://ndltd.ncl.edu.tw/handle/3vm383 The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry 品牌經驗、顧客品牌參與、品牌情感對消費者品牌忠誠度影響之研究-以快速時尚產業為例 Jun-WeiLin 林駿衛 碩士 國立成功大學 企業管理學系 105 Hsien-Ta Li Ching-Ying Huang 李憲達 黃瀞瑩 2017 學位論文 ; thesis 60 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 企業管理學系 === 105
author2 Hsien-Ta Li
author_facet Hsien-Ta Li
Jun-WeiLin
林駿衛
author Jun-WeiLin
林駿衛
spellingShingle Jun-WeiLin
林駿衛
The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
author_sort Jun-WeiLin
title The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
title_short The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
title_full The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
title_fullStr The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
title_full_unstemmed The Impact of Brand Experience, Customer Brand Engagement and Brand Affect on Brand Loyalty:A Case of the Fast Fashion Industry
title_sort impact of brand experience, customer brand engagement and brand affect on brand loyalty:a case of the fast fashion industry
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/3vm383
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