The Impacts of Product Knowledge, Brand Imageand Perceived Value on Purchase Intentions:A Case of "Performance Apparel"

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105 === Performance apparel provides a specific function enhancing product knowledge being important on making purchase decisions. Yet many consumers get enough. Both brand image and perceived value would be a must on consumption. Consumers need intrinsic cues...

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Bibliographic Details
Main Authors: Ying-ChungHuang, 黃盈中
Other Authors: Dun-Jun Tsai
Format: Others
Published: 2017
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