Examining the Value Co-Creation Process of International Design Competition and Enterprise Participant:Perspective from Micro Design Brand in Taiwan
碩士 === 國立成功大學 === 創意產業設計研究所 === 105 === In today's competitive battleground, international design award is a strategy for companies to distinguish themselves from competitors. The benefit of design award has different values for different sizes of participants. For the Micro Design Brands (MDBs...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dd939v |