Exploring Taiwan Destination Image from Social Networks — A Comparison of Users in the United State and Mainland China
碩士 === 國立暨南國際大學 === 觀光休閒與餐旅管理學系 === 105 === This paper takes the social network texts as the research object, analyzes the travel blogs of the Chinese and American tourists after traveling in Taiwan, and uses the content analysis method to deconstruct the text content as seven image dimensions which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yv7gkf |