An Exploratory Study on Satisfaction and Loyalty of Consumers to Use the Mobile Game Applications

碩士 === 國立交通大學 === 經營管理研究所 === 105 ===   Nowadays, people need to work hard to earn a living. Their work pressure is increasing, and many people are overwhelmed by work. So it needs to find a proper way to relax, and mobile game application is a good way to release emotions. Owing to advances in tech...

Full description

Bibliographic Details
Main Authors: Lee, Szu-Hsuan, 李思璇
Other Authors: Chen, Guang-Hwa
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/zkuxb5