A Study on the Willingness to Influence Students' Reading Intention

• Main Authors: Liu,Chun-Nan, 劉春楠
• Other Authors: Wang,Hsing-Wen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/9g54j9

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === ABSTRACT China's impact in recent years, the impact of the impact of a small child, plus education market liberalization, students have more multiple to learn the pipeline and the direction of choice for school, school and the lack of teaching resources of the school is facing the plight of insufficient enrollment, seriously impact the operation and development of private colleges and universities; at the same time domestic is also facing low wages and high unemployment rate,enterprises face the dilemma of lack of workers and brain drain, so industry and school exchanges and cooperation is increasingly important. therefore, this study is aimed at Taoyuan, Hsinchu bamboo area colleges and universities to participate in the school-specific enrollment of a total of 15 experts and scholars for the study, explore the factors that assess the students' choice of production and study, according to the results of the study to provide schools for industrial and academic cooperation program enrollment strategy planning reference. and according to the relevant literature, to develop a "family background","quality of education","job satisfaction orientation" and other three facets, AHP (Analytic Hierarchy Process) (AHP) for data collation and analysis, the conclusion of the induction is as follows: First, in the "family background" orientation: there are 54.9% of experts and scholars that the family economic factors in the selection of students in the school-specific assessment criteria are extremely important factors; on the contrary, There are 6.8% of experts and scholars believe that education expectations in the student selection of industry-specific assessment criteria are less important. Second, in the "education quality" orientation: there are 42.2% of experts and scholars believe that the school prestige factor is the students in the selection of industry-specific assessment criteria are extremely important factors; on the contrary, there are 4.6% of experts and scholars believe that the campus equipment in the students choose to study and study classes are less important. Third, in the "job satisfaction" orientation: there are 41.5% of the experts and scholars believe that the future development factors in the selection of students in the school-specific assessment criteria are extremely important factors; on the contrary, there are 4.0% of experts and scholars believe that the working environment in the students choose to study and study classes are less important. Keywords: Industry - university cooperation, Reading intention, Analytic Hierarchy Process, Production and study classes, Job Satisfaction.