A Study of Experiential Marketing, Relationship Quality and Consumption Situation: An Example of Beauty Salon

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 105 ===   Taiwan's beauty industry is booming, but the competition is very intense. Facing the current situation of competition, beauty salon owners not only have to focus on the professionalism and skills of the staff, they have to understand the needs and fe...

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Bibliographic Details
Main Authors: CHEN, WAN-CHEN, 陳琬蓁
Other Authors: KUO, TUNG-SHENG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8v6jjp