A Study on the Consumer Behavior Model of Virtual Currency by Using the Theory of Planned Behavior

碩士 === 國立宜蘭大學 === 應用經濟與管理學系應用經濟學碩士班 === 105 === With the popularity of the Internet, social networking and e-commerce, the appearance of virtual currency promotes more efficiency on traditional e-commerce, gradually attracting worldwide attention. However, accepting currency or not mainly comes from...

Full description

Bibliographic Details
Main Authors: Tseng, Yu-Syuan, 曾郁軒
Other Authors: Lin, Feng-Jeng
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/50059701058377318621