A Study of Marketing Communication Strategy with Celebrity Endorsed Advertisement – Evidence from Life Insurance Company
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 105 === Advertising is one of the best marketing campaigns to transmit product information to consumers. Therefore, celebrity endorser is the communicational bridge for product and consumers, and is one of the most efficient marketing tools. This study aims to investig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67dqsy |