Using ZMET to explore Mental Model of Counter Cosmetics versus Open-Shelf Cosmetics consumers
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 105 === Using the Zaltman metaphor elicitation technique, this study elicited respondents’ self-generated meanings of counter and open-shelf cosmetics to obtain the mental models of consumers. Means-end chains analysis was then applied to categorize the respondents’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d96ekh |