Strategic Choices of Cross-Border E-commerce: Study of A Taiwanese Wearable Company

碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === As the development of technology and the changes of consumer behavior, e-commerce industry becomes more and more mature. In the same time, new business models pop out. Especially, cross-border ecommerce which can minimize the distance between countries has grea...

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Bibliographic Details
Main Authors: Wei-Shuan Lee, 李韋萱
Other Authors: Chun-Chung Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/n98t2b