The Online to Offline Business Model of Physical Stores - A Case Study on the Retail Industry in China

碩士 === 國立臺灣大學 === 國際企業學研究所 === 105 === Since Internet was invented in1998, it became the media to implement marketing, public activity and commercials. In additional, the new business models start to combine with internet activity. Lots of start-ups want to develop B2C or C2C e-commerce business mod...

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Bibliographic Details
Main Authors: Yen-Hung Ho, 何彥宏
Other Authors: Ming-Je Tang
Format: Others
Published: 2017
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