A Study of Usage and Donation Intention on Live Broadcast Website – The Case of Twitch

碩士 === 國立臺灣科技大學 === 企業管理系 === 105 ===   With advances in technology, live broadcast websites have become a new media platform. Compared to other websites like blog or Bulletin Board System, live broadcast possesses this unique feature of immediate interaction with the users. Watching live broadcasti...

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Bibliographic Details
Main Authors: Chia-Yu Yeh, 葉家妤
Other Authors: Pin Luarn
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ke9ju8