The APP Service Innovation– The Case Study of Starbucks Coffee

• Main Authors: CHIEN-HSIUNG CHEN, 陳健雄
• Other Authors: Hsi-Peng Lu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/ue6xhs

碩士 === 國立臺灣科技大學 === 管理研究所 === 105 === Mobile phone APP value-added services has become an important element of modern life, enterprises invest a lot of resources to develop APP. Because of the popularity of APP, resulting in many new service models and products. Mobile phones to change the habits of consumers, O2O service has become a new future trend.This message tells the enterprise must be in response to market trends and change. Enterprises must integrate O2O to face future competition, because the entity channel staff costs, rental costs, utilities costs, inventory costs, virtual channel market competition offset business profits. This study use the service innovation model to explore Starbucks coffee APP service business model and use APP 2.0 value-added services as a technical option to analyze starbucks service innovation business model and this model link to new service concepts, new customer interface and new service delivery system Marketing, sales, organization development approach. The APP service can shorten the store service process, save personnel costs, improve performance, customer convenience, time efficiency, in order to achieve the purpose of strengthening the virtual path with the physical channel competitiveness.