| Summary: | 碩士 === 國立聯合大學 === 經營管理學系碩士班 === 105 === As the food shortage and globalization trend around the world, almost every nations facing the problems of food safety and security. In Taiwan we face same serious situation, since a series of food events have happened in the past twenty years. We believe that to eat secure food, to drink clean water and to have good sanitation are the basic human right for people.
To guarantee the food security and safety in Taiwan, the Health Department of Taiwan Provincial Government had issued various types of regulation and standard to food industries. Among them the food traceability system is stressed recently. The role of an efficient food traceability system is not only to improve food product quality or safety, but also to enable rapid recalls or withdrawals of food products as the event of food crises happening.
To implement the food traceability system by cell phone is a trend, since mobile phones provide a pervasive and fairly ubiquitous infrastructure, which we can leverage to provide cost-effective, high quality aids to behavior monitoring, evaluation, and modification. Additionally, the APP technology can be used to provide personalized services that may otherwise be unavailable to certain target groups, youth, for example, and members of low-income communities. The advantage includes reducing the transaction cost, searching and surveying in real time, and getting fresh and secure agri-product for customers. The data transmission involving for mobile traceability system of agri-product includes: searching, gathering, analyzing, and suggesting of agri-product information.
In this study we focus on implementing a traceability system, and resolving the problems including gathering the user requirements by questionnaire, settle the data analysis and design for traceability system, matching algorithm (information about users’ requirements and content), web public data base and app interface design by quick prototype development method. Finally, we also discuss customers' and farms’ intention to join and try the new platform.
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