The Effects of Sponsored Unboxing Post On The Attitude of Brand and Product

碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 105 === In the era of highly developed network nowadays, reading comments on the In-ternet becomes one of the important steps of the evaluation and products information gathering of consumers before their purchase, while disclosed as well as undisclsed as compony...

Full description

Bibliographic Details
Main Authors: Zheng,An-Hao, 鄭安皓
Other Authors: Luo,Shao-Kang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/86722342440174405205