The Study of the Relationship among Brand Engagement, Brand Attachment, Knowledge Sharing and Purchase Intention for Airline Facebook Fan Page
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業碩士在職專班 === 105 === This study investigated the airline Facebook fan page user brand engagement, and brand attachment, the relationship between knowledge sharing and purchase intention. Through the reference and logical reasoning of the literature, the method of quantita...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/umwwke |