“The Key Minority” -An Experimental Study of the Relationship among Skewed Task Conflict, Reflective Communication and Team Creativity: Conformity Pressure as Moderator

• Main Authors: WU, YI-CHUN, 吳逸君
• Other Authors: FANG, HSIANG-MING
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/76218597684875790945

碩士 === 靜宜大學 === 創新與創業管理碩士學位學程 === 105 === The objects of this study aims to examine whether skewed task conflict will influence reflective when a team members execute a creative task together. However, this study is also concerned about whether reflective communication may influence team creativity. Second, examined the moderator effect of conformity pressure on the relationship between skewed task conflict and reflective communication. On the basis of purpose and literature review, this study established the research construction and proposed three research hypotheses. Using randomized-groups design of true experimental design, and divided conformity pressure into two levels. The subject were 46 teams includes 266 students who took the same course in a university. Each team has to accomplish all the task and self-administered questionnaires from our researcher to collect the needed data by the research variables setting. To prevent the problem of common method variance in self-reported survey, the standard of team creativity are available by three experts. Finally, the major findings were as follows: 1. When team members execute a task, skewed task conflict is significantly positively related to reflective communication. 2. When team members execute a task, conformity pressure is significantly moderate the positive relationship between skewed task conflict and reflective communication such that the positive relationship will be decreased when conformity pressure is high. 3. When team members execute a task, reflective communication is significantly positively related to team creativity.