The Effects of Service Quality on Customer Loyalty Based on Regional Differences: A Study of Starbucks in Taipei and Kaohsiung
碩士 === 東吳大學 === 企業管理學系 === 106 === There are more and more chain cafe in Taiwan recent year. For example, Starbucks already has 380 shops in Taiwan in the last 18 years. We can see the potential of the chain cafe in Taiwan is amazing, so we must pay attention on such a huge business opportunities. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p6m48v |