Born Global Firm’s Global Marketing Strategy and Its effect on Firm Performance: The Case of a Born Global Mobile Application Firm
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === With a globalized economy, it has become a necessary trend for enterprises to become internationalized. In the past, many studies on the internationalization of large multinational enterprises have argued that enterprises become internationalized gradually over...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92bqmc |