The influences of self-identity and organizational identification of military marketing products on soldiers-Using the calendars as examples
碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 105 === The thesis applied “ Social Comparison Theory” , to explore the effects of military marketing products – calendars, specifically the different role of configurations, to figure out the influnces between the self-identity and the organizational identification....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66r5fk |