Factors Affecting Purchase Intention of Group Buying: An extended TPB model
碩士 === 南臺科技大學 === 商管專業學院 === 105 === ABSTRACT Recently, group buying model has become so popular that it is one of the fastest growing services businesses. This study applied the theory of planned behavior (TBP) to explore purchase intention in group buying services. The aim of the research attempts...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57ta72 |