The Impact of Brand Authenticity on Brand Loyalty: The Multiple Mediator Model
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === With the coming of the Internet era, it providing a wider and more convenient place to sale the counterfeit goods. As a result, it is particularly important for customer to pursuit brand authenticity. Brand manager also hopes that the authenticity for customer’...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87312452819213997259 |