The Impact of Brand Awareness, Brand Cognition and Brand Attitude on Purchase Intention:A Case Study of UNIQLO and SIMAMURA
碩士 === 南臺科技大學 === 行銷與流通管理系 === 105 === After entering Taiwan in 2010, UNIQLO has gained substantial popularity among Taiwanese consumers. This study is a Taiwanese consumer's perspective on brand awareness, brand awareness, brand attitudes, and purchase intentions for Taiwan's UNIQLO and S...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41898824164239268971 |