A Study of the Effects of Relationship Quality and Value on Brand Loyalty from the Integration of Online and Offline Perspective
碩士 === 亞洲大學 === 經營管理學系 === 105 === The modern society is a society of online communities, in which customers diffuse information not only through word of mouth but also through online communities. Therefore, the integration of Online and Offline has become an increasingly common model of buying amon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9s7n4v |