The Promotion Strategy of Diabolo Sports – a Case of Tanwen Elementary School in Miaoli County

• Main Authors: Hsu, Yu-Ling, 徐煜玲
• Other Authors: Chin, Yang-chieh
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/k9656h

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 105 === The folk sports, especially Diabolo sport plays an important role in traditional activities, and becomes a part of culture property Taiwan. Based on its convenience and freedom from the size of the site, diabolo became a popular folk sport. Tanwen Elementary School has developed Diabolo sports since 1983, and has got numerous awards. This school also has represented Taiwan to visit oversea Chinese and engage in national diplomacy in many area, such as Asia, Europe, Australia, Mid-Southern Africa and Eastern Caribbean. Recently,Diabolo sports has called for a change in promoting and developing relevant strategies due to a decreasing number of students involved. In light of this circumstance, the study investigates perspectives by conducting out in-depth interviews integrated by coaches, learner’s parents and learners in order to study the marketing management for the future, on a basis of transforming and developing strategies. Therefore, results of the study are expected to further provide helpful suggestions and insights for further promotion of Diabolo sports.